Grok Logo: Where the Mark Lives

Grok logo is a high-volume search because people want the file: a slide, a citation, a favicon, a video end card. The icon in this site’s tab and header is the file xAI serves at grok.com/images/favicon.svg. The same mark is on x.ai. Using it here identifies the product the guides are about. It does not make this site the official app, and a random PNG from a search result is still a bad source, because those files are often stretched, recolored, or paired with a different company’s symbol.

How to get the real mark

Open grok.com or x.ai and use the brand asset xAI provides for press or partners if your use fits their terms. If you only need readers to recognize a citation, link to the site instead of embedding a downloaded SVG. Screenshots of the product for a review are a different case from sticking the logo on a product you sell. Merch, ads, and app icons that imply you are xAI need permission you do not get from a search result. This site does not sell merch and does not grant a trademark license. We cannot. We do not own the mark.

Do not ask Imagine to “generate the official Grok logo.” A generated lookalike is not the official file, and using it as if it were official is how brand pages go wrong. The image guide is for pictures you have the right to make, not for forging a company mark.

Grok and Groq

Groq is a different company. Its logo is not the Grok wordmark, and its product is inference hardware and an API, not the assistant. The spelling guide sorts frok, gonk, crog, and groq. If the logo in your slide says Groq, you cited the wrong firm. Check the letters before you publish. The extra q is the whole difference.

Color and clear space

xAI’s consumer interface is mostly black and white. Recoloring their wordmark to match a cobalt guide, including this one, is an edit they did not ask for. If their brand page specifies clear space and a minimum size, follow that page. If you cannot find a brand page and you are not sure the use is allowed, use the name “Grok” in text and a link. Text is enough for a citation. A fuzzy logo is worse than the word.

App icons on a phone should come from the store install, not from a gallery. If your home screen icon looks off, reinstall from the official store. A shortcut you built from a downloaded PNG will not update when xAI updates the icon, and it can point at a fake URL. Check the address bar after you tap it. The host should be grok.com or x.ai.

Slides, citations, and favicons

In a slide, the word Grok plus a link to grok.com is enough for a citation. If you embed a picture of the mark, take it from xAI’s site in the same week you present, at the size their page allows. Do not trace it, recolor it cobalt to match this guide, or drop a generated “similar” icon in the corner. Reviewers who know the product will see the fake immediately. Reviewers who do not will think you are xAI. Both outcomes are bad, and the second one is why trademark rules exist.

This site’s favicon is the Grok icon from grok.com, so the tab matches the product these guides describe. That does not turn the guide into an xAI login, and it does not license you to put the same mark on an app or a product you sell. For your own product, typeset the name and link to grok.com.

Press screenshots of the chat UI are easier to defend than a floating logo, and they go stale. Crop out other people’s prompts. Do not invent a screenshot in HTML. If you cannot capture grok.com yourself, link to it. The news guide is the right companion when the slide is about a model name. Put Grok 4.6 in type, not inside a fake logo lockup.

One more mix-up: the Groq mark. If your slide is about fast inference hardware, you may be talking about Groq, and their logo is the one you need from their site. If the slide is about SuperGrok pricing or Imagine, you want Grok. The spelling page is the disambiguation. Getting the artwork right starts with getting the company right.

If a partner sends you a zip called grok-brand, ask which URL they downloaded it from and when. Files circulate for years after a wordmark changes. Prefer a fresh capture or an official asset over a zip with no date. Do not hotlink their servers from your production site. Hosting a copy you are allowed to use is a decision for counsel, not for a search result titled grok logo. When in doubt, typeset the word and link it. Readers who need the picture can tap through to grok.com and see the live mark, which is always newer than the PNG in your repo. Do not mirror that image on a domain you bought because it looks like grok.com. The lookalike is the problem the logo search already attracts.